Big Data Strategy

Big Data Strategy

Course description

Developing and implementing a Big Data strategy is vital if you want to stay in business in the coming years. Big Data offers so many benefits to organizations and research indicated that companies leveraging Big Data financially outperform their peers by 20% or more. So, if you do not want to be left behind, you should focus on Big Data now.

But what is Big Data? How should you develop a Big Data strategy? What can Big Data do for your organization and how should you deal with the privacy aspect of Big Data? Important questions to ask that can be difficult to answer without sufficient knowledge on Big Data.

This unique Big Data strategy training focuses on Big Data from a business perspective and will provide you with all the knowledge and valuable insights to develop a successful and winning Big Data strategy. This is the only training available that focuses on Big Data from a strategic point of view.

Pre-course Reading
Complete an exercise of two assignments:
1) What is your vision around Big Data?
2) Which hurdles did you overcome, five years from now, to realize this dream?

Target audience

The Big Data Training is tailored towards decision-makers, marketers, operations managers, supply-chain managers, HR managers, sales representatives, IT personnel and/or financial controllers who want to learn more about Big Data and what it can do for their organization.

Three use cases of target audiences:
1) Senior VP of Marketing large American retail chain:

The Big Data training helped me understand how to make use of different customer data sources in order to offer the right product at the right moment to the right customer via the right channel. Developing a Big Data strategy is not easy, but this training enabled me prepare the board for our Big Data strategy.

2) Operations Manager at a Regional European Manufacturer Company

We have been thinking to make a move to become a smart factory, but we did not have a common understanding what Big Data meant and what it could do for our organization. Since we took this training, we now understand the different important aspects to take into account when starting with Big Data. We expect our smart factory to be operational shortly.

3) IT Employee for a Local Australian Telecom Company:

My manager asked me to take this training in order to better understand the business aspects of Big Data. Of course I have heard about Big Data, but I am not a Big Data scientist. This training helped me better understand how we should approach Big Data. In addition, I now know that I want to take more technical courses to actually become a Big Data Scientist.

Course requirements

A basic understanding of business strategy is recommended